The A-Team

News

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  In design, bleeding is a good thing! It’s important to establish the difference between blood and a bleed. Bleeds are essential in creating print material. Blood, not so much!

  A bleed is the part of the artwork that goes beyond the edge of the sheet before trimming. Without a bleed, the ink will not run all the way to the edge of the paper, leaving an unwanted white border around your material. Artwork designed with a bleed will be slightly larger than the final dimensions (anywhere from 1/8 to 2 inches) so that the final product can be trimmed down to the right size and the paper will be covered right up to the edge!

   

   

   

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  Have you ever heard of kerning? Unless you’re a designer or have studied typography, it probably sounds like a mash up of the words “kernel” and “corn”. Kerning is defined as the space between characters in a line of text. While it’s something that the majority of people will never notice, something as simple as adjusting the space between letters can give a composition a polished look. Not many people may notice, but then again the ultimate goal of design is to deliver information in a clear and unobtrusive way! If the viewer’s eye glazes right over the text and effortlessly gathers the information desired rather than wondering if there’s a space in between two letters… Mission accomplished!