Fact or Fiction Friday!
Brochure marketing is expensive: Fact or Fiction?
Answer will be available on next Friday…July 13th
Brochure marketing is expensive: Fact or Fiction?
Answer will be available on next Friday…July 13th
In design, bleeding is a good thing! It’s important to establish the difference between blood and a bleed. Bleeds are essential in creating print material. Blood, not so much!
A bleed is the part of the artwork that goes beyond the edge of the sheet before trimming. Without a bleed, the ink will not run all the way to the edge of the paper, leaving an unwanted white border around your material. Artwork designed with a bleed will be slightly larger than the final dimensions (anywhere from 1/8 to 2 inches) so that the final product can be trimmed down to the right size and the paper will be covered right up to the edge!
Have you ever heard of kerning? Unless you’re a designer or have studied typography, it probably sounds like a mash up of the words “kernel” and “corn”. Kerning is defined as the space between characters in a line of text. While it’s something that the majority of people will never notice, something as simple as adjusting the space between letters can give a composition a polished look. Not many people may notice, but then again the ultimate goal of design is to deliver information in a clear and unobtrusive way! If the viewer’s eye glazes right over the text and effortlessly gathers the information desired rather than wondering if there’s a space in between two letters… Mission accomplished!
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