The A-Team

News

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  Whether you realize it or not, typography is a huge part of design. With thousands of fonts readily available, how do you know which ones to use?

  A fun method to use when picking fonts is to read the words how they look like they should be read (either in your head or out loud if you’re among friends). A combination of color, size, and font of the words will give it a distinct voice. For example, the word “shout” in big, bold, agitated red letters might visually scream angrily at the viewer while the same word in a handwritten font with skewed and misshapen letters of varying bright colors may yell joyfully in a child’s voice.

  Figure out what you want to say, and how you want to say it. The font will pick itself!

   

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  In design, bleeding is a good thing! It’s important to establish the difference between blood and a bleed. Bleeds are essential in creating print material. Blood, not so much!

  A bleed is the part of the artwork that goes beyond the edge of the sheet before trimming. Without a bleed, the ink will not run all the way to the edge of the paper, leaving an unwanted white border around your material. Artwork designed with a bleed will be slightly larger than the final dimensions (anywhere from 1/8 to 2 inches) so that the final product can be trimmed down to the right size and the paper will be covered right up to the edge!